Field guides for AI visibility
Learn how AI assistants, answer engines and search crawlers discover, parse and evaluate public websites. Start with the fundamentals, then improve your technical signals step by step.
Start with the core concepts
These guides are organized around the same AI visibility signals AI Visibility Checker audits: AI crawler access, content clarity, structured data, technical SEO, discoverability and machine-readable resources.
What Is AI Visibility?
Understand how AI visibility differs from classic SEO while still depending on crawlable, well-structured pages.
Read guide → AI SearchAI Search Optimization
Learn how to make pages easier for AI-powered search systems to crawl, interpret, summarize and potentially cite.
Read guide → ScoringAI Visibility Score
See what an AI visibility score reflects, which checks influence it and how to prioritize fixes after an audit.
Read guide → llms.txtllms.txt Guide
Use llms.txt to summarize your site, important pages, services and preferred resources for language models and AI agents.
Read guide → Bot AccessAI Bots & robots.txt
Review how robots.txt affects search crawlers and known AI bots such as GPTBot, OAI-SearchBot, ClaudeBot and PerplexityBot.
Read guide → DiscoveryXML Sitemap Guide
Learn how XML sitemaps support crawl discovery, canonical page discovery and multilingual URL management.
Read guide → SchemaSchema.org & JSON-LD
Use structured data to clarify entities, organizations, websites, FAQs, products, articles and other machine-readable signals.
Read guide → Technical SEOTechnical SEO Checklist
Check metadata, canonical tags, hreflang, headings, links, response headers, compression and other technical essentials.
Read guide →Build a clearer machine-readable website
AI visibility is not a single tag or file. It is a combination of crawl access, content clarity, entity signals, structured data, technical SEO and trustworthy resources.
Start with crawlability
Make sure important pages are accessible, indexable and not accidentally blocked for search or AI crawlers.
Add machine-readable context
Use schema, llms.txt, XML sitemaps, canonical tags and clear internal links to describe your site consistently.
Improve page-level clarity
Align titles, headings, meta descriptions, body content, links and entity references so your pages are easier to understand.
Measure and prioritize
Run an AI visibility check, review warnings and failed checks, then fix high-impact technical issues before fine-tuning content.
Check your website before reading every guide.
Run a free AI score report to see which topics matter most for your site: bot access, sitemap discovery, llms.txt, schema, metadata, links, headers and technical SEO.